Investigation launched into No Man’s Sky advertisements

Hello Games finds their latest game in the midst of a formal investigation concerning the advertising for No Man’s Sky. 

According to a story by Eurogamer and a Reddit post by user AzzerUK, it appears that the Advertising Standards Agency (ASA) in the United Kingdom has started an investigation into the way that No Man’s Sky is advertised. According to the story the ASA stated that they have received “multiple complaints” concerning the Hello Games title.

In their reddit post, AzzerUK states that the complaint was related to the store page. They go on to state that the ASA reply said, “Hello Games and Valve have a joint responsibility, and so both organizations have now been contacted by the ASA and have been told to respond” to the issues.”

The complaint appears to cover elements of the game’s page such as screenshots and videos which show features not included with the actual game. The Eurogamer article also explains that there are complaints revolving around the lack of loading screens in the game and the lack of territory contests between factions.

No Man’s Sky has been under fire since launch about the lack of various features and disappointing gameplay. AzzerUK wants companies in charge of distributing games in online storefronts “to start forcing publishers that use its platforms to show realistic, actual, genuine, non-pre-rendered or scripted gameplay trailers and footage, and screenshots actually taken in-game from real game code that is going to be what the consumer purchases.”

The ASA’s powers include the forced withdrawal of advertisements found in breach of regulations. Their power can also extend beyond having ads pulled to fines and sanctions for broadcast violations and statutory interventions for non-broadcast violations.

What has your experience been with No Man’s Sky? Do you feel you got what you paid for? Let us know in the comments.

 

 

 

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